Tactic or Strategy?

I must admit, the first time I heard a fellow marketing expert share her list of marketing “strategies” that she was proudly implementing, I was horrified. It didn’t occur to me that someone who considered herself a “strategist” didn’t know the first thing about strategy. In fact, her list of “strategies” was really a list…

Get results that matter

Premise: we all spend time doing and doing but at the end of the day we feel spent and wasteful…and we are not closer to building our business and having a life. So how do we spend our time focusing on the strategic results AND still get everything done? (like emails, phone calls, running kids around,…