In our previous blog, “The Importance of Review Sites and Reviews” we discussed the importance of claiming your business with review sites and the power of peer reviews. The last step in cleaning up your online reputation is sharing good information.
Share Good Content and Information
Taking 15 minutes each day to share information, opinions, and answer questions on Avvo or LinkedIn will help build your presence online. Repurposing already published content into blog posts, post tips on social media, or creating a video or podcast series are also effective ways of sharing information. This task may be daunting, but it is essential in maintaining an online presence.
When you set up Alerts for your name (as mentioned in the blog “The Power of Google” ), take an extra minute and set up blog alerts for your practice areas or your favorite industry topics. This will create a steady stream of your favorite topics delivered to your email. Simply click on the links, review the content, and when inspired, respond with comments.
If you are really motivated, set up your own blog to publish your commentary, linking back to the original blog post. This is beneficial by positioning you in the marketplace as the attorney knowledgeable about a specific topic. It also will drive traffic to your blog through backlinks and improve search engine results.
If you have had articles previously published by the state Bar, or been featured in a magazine (online or offline), and you own the content, this is usually yours to publish and repurpose (you may want to confirm with the publication that you have rights to republish).
Once you have confirmed that you have the rights to this content, utilize the content by sharing the original links on your LinkedIn, Avvo, and other profiles. Then, break up the content into smaller pieces for readers to quickly review. Publish the smaller content on your blog and in your social media status updates. You can even create short videos.
By following the 5 steps we have covered in our blog series, you will be able to take control of your online reputation and clean up your web presence. With a little forethought and strategy, you can even begin a new stream of referrals to your business.
Review the full article “You are Liable for your Online Reputation” here and get started today!
