Some things just don’t change. As we enter into the new year and evaluate where to spend our time, energy and money, the #1 marketing strategy with the highest return continues to be personal contact. One of my client’s mentioned to me a while back that, back in the 80’s, his large firm paid a…
Hope your holidays are filled with wonderful memories, family and fun! As we enter into a new year, it is common to reflect on this past year and what you would like in the new year. Here are a few questions to ask yourself: What worked in 2014? What didn’t work? Why? What do you…
As we near the end of the year and wrap up a number of different holidays (along with holiday parties), here are some words to remember. “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart. Wishing you happiness.” – Helen Keller “It…
Content is King! And videos are the King’s #1 choice these days. Right now, you can host a Google Hangout and impact the search engines for your business name and related keywords in a matter of minutes! So how can you pull off this…
Are you paying attention to what is happening online with your business? You need to be! Take advantage of the opportunity to build referrals online and avoid the liability of wrong information. Paying attention to your company’s online reputation can be a game changer. “Harris Interactive recently conducted a survey on behalf of BrandYourself.com asking…
There is power in your online reviews and referrals. How much? “72% of people trust online referrals as much as they trust a referral from a friend.” This statistic is WRONG! Watch this short video to see why.
According to Corey Saban, contributing author to Attorney At Law Magazine, video marketing is the new trend to engage your prospects. Here are some of the fun facts he shares: 46% The percentage of Internet users who took some action after watching an online video ad. Videos drive people to take action. There’s no better…
Do you have a strategic marketing plan that guides your marketing activities? Do you know some of the specific steps and strategies that you are going to implement this year to achieve your goals? And where is social media and LinkedIn fitting into the picture? Before I wrote this article, I had three highly respected…
I must admit, the first time I heard a fellow marketing expert share her list of marketing “strategies” that she was proudly implementing, I was horrified. It didn’t occur to me that someone who considered herself a “strategist” didn’t know the first thing about strategy. In fact, her list of “strategies” was really a list…
Here is a blog post I wrote a while back. This topic is especially important as I connect with lawyers are use the terms “sales” and “marketing” interchangeably. It is important to understand the difference to avoid frustration and to achieve better results from both. I was recently asked to kick off a tele-summit about…