Google spent most of last year “doing the dance” – the Google Ballet dance. Almost monthly, the algorithm for search results was turned upside down for a restart, or so it seemed. The kids in Palo Alto throw a new set of rules into the search algorithm and sites that were at the top can’t…
Being an attorney is tough, and running a law firm can be even tougher. When faced with life’s everyday challenges in the world of legal business, it’s important to make sure you aren’t making these critical mistakes: Mistake #1: NOT HAVING A PLAN Without a clear marketing plan your marketing efforts will never be proactive.…
Having a Facebook page for your business comes with many advantages, but creating and maintaining an effective business page can be a struggle. There are disadvantages to Facebook business pages that should be recognized and addressed. We have outlined a few road bumps that come along with Facebook business pages. 1. Creating an Audience Creating…
With over 232 million users, if you haven’t gotten on the Twitter train you’re missing out! Twitter can be used in numerous ways for your personal and professional life. Start by creating a Twitter account for yourself and your law firm, start following people you know, other lawyers, industry leaders, authors and organizations you enjoy.…
If you own a business it is likely you have a business Facebook Page. There are several advantages to maintaining a Facebook page specifically for your business rather than using your personal page for both. We’ve collected some top reasons why maintaining a page is worth your time as an effective way to reach your…
Getting involved in social media is a great way to increase your visibility and build some online credibility for you and your firm. It’s super-simple! Twitter is an extremely useful tool in the legal industry. It allows you to reach potential clients, keep up with industry trends, and get live feeds on what is happening.…
Wondering what is working in social media right now? TopRankBlog.com recently collected statistics from various sources about social media outlets, judging the effectiveness of each. The article gives quick and dirty statistics that cover current trends and what users are utilizing each outlet for. Some interesting statistics about social media: “28% of time spent online…
As mentioned in previous (and upcoming) blog posts, the Power of Personal Contact can easily be your #1 strategy for getting more clients. In my experience working with attorneys, many attorneys really get this concept. However, most attorneys are introverts and can’t stand the thought of networking or “building new relationships”. Here is an article about the connection…
In our previous blog, “The Importance of Review Sites and Reviews” we discussed the importance of claiming your business with review sites and the power of peer reviews. The last step in cleaning up your online reputation is sharing good information. Share Good Content and Information Taking 15 minutes each day to share information, opinions,…
In our previous blog, “Your Online Reputation and Website” we discussed the importance of maintaining a good online reputation and how your website plays into this. Having an updated, accurate website is important. The next step in cleaning up your online reputation is monitoring review sites and listing. Review sites and listings In Step 2, “What…