On March 6, 2018, the ABA ruled on lawyers who blog or engage in other public commentary (Formal Opinion 480). In about March 1998, blogging became an effective tool for some attorneys to share their thoughts and even build a clientele. During this workshop, we will be reviewing the professional responsibility of blogging and other…
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You are liable for your online reputation* Are you ignoring the online world? It’s time to stop. Wake up to what is happening online! Between the opportunity to build referrals and the liability of wrong information online, you can’t afford to ignore it any longer. “Harris Interactive recently conducted a survey on behalf of BrandYourself.com…
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Ms. Fleming has worked in the market research industry for over 30 years and has been responsible for sample design, recruiting, training and supervising interviewers for in-person and on-site interviewing, directing research projects, and mock juries. She has been a field director in the market research industry, involved in many facets of public opinion research,…
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JOIN US FOR LUNCH & EARN 1 MCLE! In this session, you will learn the nuances of Emotional Intelligence and how to leverage these skills ethically in your practice. 1. What is Emotional Intelligence (EQ)? 2. Understand how EQ applies to all areas of professionalism 3. The risk of working with a low EQ 4.…
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Google spent most of last year “doing the dance” – the Google Ballet dance. Almost monthly, the algorithm for search results was turned upside down for a restart, or so it seemed. The kids in Palo Alto throw a new set of rules into the search algorithm and sites that were at the top can’t…
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The most important part of your Avvo profile is the portfolio section. The portfolio section also tends to be the most neglected part of a profile. It takes the most time and effort, and is a portion you should be contributing to on a daily basis. This section includes: contribution, cases, publications and speaking engagements.…
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Attention all attorneys and law firms: Google’s #1 regulation regarding their business review system involves “Inappropriate content.” How do you know if your review or a review about your or your law firm meets the criteria? Review the Google Places content policy here. What Do I Do With A Fraudulent Review? If you see a review…
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Your quick legal marketing tip for the week is about the importance of claiming your business online. Your brand, your name, and the name of your business are your property, and are important to protect and claim. Unfortunately, in truth, some people will claim to own a business and then they unknowingly work to destroy…
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Not sure about what your online reputation even includes? It’s much more than just some reviews on Yelp or Facebook. During this workshop, we will dive into everything that is included in your online reputation, and provide you with 5 simple steps to get control. If you are an attorney, medical practitioner or financial advisor,…
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Want to reach a larger audience and get clients with your marketing campaign message? Internet marketing is here to help. In a world where there is increased competition among both individuals and businesses, it is important to constantly stay ahead of competitors. Many attorneys are concerned about how to use online marketing for business for ethical…
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