In our previous blog “Your Online Reputation is Important!” we discussed the importance of paying attention to your company’s online presence. Through three common scenarios, we outlined the liability in ignoring your online presence. This blog series will highlight five steps to help you clean up your online reputation. Here is the first step: Google…
Are you paying attention to what is happening online with your business? You need to be! Take advantage of the opportunity to build referrals online and avoid the liability of wrong information. Paying attention to your company’s online reputation can be a game changer. “Harris Interactive recently conducted a survey on behalf of BrandYourself.com asking…
As we all contemplate the approaching holiday shared with friends and family, I recently revisited some notable quotes about Thanksgiving. Here are a few of my favorites: “I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate.” —Elbert Hubbard “Gratitude consists of being more…
Your quick legal marketing tip for the week is on the importance of online reviews. Do you depend on referrals to build your business? Have your referral sources started to dry up over the last couple of years? Listen to this: if your online presence isn’t consistent with what people are saying about you, you…
80% of people check out the reputation of referrals online after being referred to a business offline – Cone, Harvard Business Review. Karen Dennison and MaryPat Kavanagh of LawMAX Marketing discuss this statistic and another about where you need to land in a search engine search and what all attorneys and law firms need to…
There is power in your online reviews and referrals. How much? “72% of people trust online referrals as much as they trust a referral from a friend.” This statistic is WRONG! Watch this short video to see why.
According to Corey Saban, contributing author to Attorney At Law Magazine, video marketing is the new trend to engage your prospects. Here are some of the fun facts he shares: 46% The percentage of Internet users who took some action after watching an online video ad. Videos drive people to take action. There’s no better…
Do you have a strategic marketing plan that guides your marketing activities? Do you know some of the specific steps and strategies that you are going to implement this year to achieve your goals? And where is social media and LinkedIn fitting into the picture? Before I wrote this article, I had three highly respected…
With almost 20 years of public relations and marketing experience, Amber M. Dixon assists businesses with marketing and public relations strategies. Amber’s unique and extensive experience in both the marketing and public relations industries, compared with many consultants/companies in her field who focus on one or the other, provides an all-inclusive experience for clients. Prior…
