The most important part of your Avvo profile is the portfolio section. The portfolio section also tends to be the most neglected part of a profile. It takes the most time and effort, and is a portion you should be contributing to on a daily basis. This section includes: contribution, cases, publications and speaking engagements.…
Your quick legal marketing tip for the week is about the importance of claiming your business online. Your brand, your name, and the name of your business are your property, and are important to protect and claim. Unfortunately, in truth, some people will claim to own a business and then they unknowingly work to destroy…
Want to reach a larger audience and get clients with your marketing campaign message? Internet marketing is here to help. In a world where there is increased competition among both individuals and businesses, it is important to constantly stay ahead of competitors. Many attorneys are concerned about how to use online marketing for business for ethical…
Created by a tech-savvy lawyer out of Seattle, Washington, Avvo is basically the Google for lawyers. This website allows you to search for lawyers based on geographic location and practice area, utilize the Q&A Forum for any legal questions, and even call a lawyer directly. As a lawyer, having a high ranking on the site…
With over 232 million users, if you haven’t gotten on the Twitter train you’re missing out! Twitter can be used in numerous ways for your personal and professional life. Start by creating a Twitter account for yourself and your law firm, start following people you know, other lawyers, industry leaders, authors and organizations you enjoy.…
Getting involved in social media is a great way to increase your visibility and build some online credibility for you and your firm. It’s super-simple! Twitter is an extremely useful tool in the legal industry. It allows you to reach potential clients, keep up with industry trends, and get live feeds on what is happening.…
Creating relationships is a time consuming process, it is important to make sure that the ones you create are worth it. After you have taken the step of agreeing to meet in person, prepare for the meeting by setting an intention and goal for yourself. The long term goal is to get clients, but the…
Merriam-Webster defines networking as, “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.” This definition states well the fine balance of exchange of services and productive relationships. Networking is a powerful skill that, like creating relationships, takes time and effort. It is…
Creating quality relationships online takes time and effort, as we discussed in our blog Leveraging Relationships through Social Media. After you have utilized online resources, identified your target peers and market, and established an online relationship, the next step is taking the relationship offline. Many people struggle with this step, but ultimately, taking relationships offline…
Wondering what is working in social media right now? TopRankBlog.com recently collected statistics from various sources about social media outlets, judging the effectiveness of each. The article gives quick and dirty statistics that cover current trends and what users are utilizing each outlet for. Some interesting statistics about social media: “28% of time spent online…